Now it is easily switch between Incognito and normal browsing. Incognito This! is a service that instantly converts any open Chrome tab to a new Incognito window and vice-versa. Switching the active page to a private browsing page (or a private page back to a regular tab) is as simple as clicking the extension’s toolbar button. Incognito This! also allows for users to customize the add-on via a simple options page, providing for an even better browsing experience.